About Us
Unique Selling Approach (USA) began in 1986 when their only client was a family band called Dixie Gold. The team marketed the group until they signed a major record deal with Atlantic Records. After moving to Nashville, one member of the USA Marketing Team worked in new business development at Bohan Advertising Agency. Another member created and marketed a new product for Imperial Adhesives. New ideas and change are some of the more common buzz words in the business world today. This resulted in one of the team members updating her education so she could catch up with the new technology and alternative methods for advertising today.
A final stop at another advertising agency and a marketing company that specializes in marketing banks led to media planning and buying for a large regional bank in Alabama and Florida as well as branding efforts for two banks that merged together.
These combined experiences have helped USA to realize “you” are special and unique. We care about your personal and commercial success. Our goal is to help you sell your uniqueness with big ideas delivered to the right market in a way that easily connects with those who see it.
Experience - Click to Expand
Contact Us
Unique Selling Approach
(USA) Marketing Group
615-568-4953
www.uniquesellingapproach.com
Yvonne Mullins
CEO/Director of Marketing
Our mission is to help you sell your product/service with unique ideas delivered to the right market in a way that easily connects with those who see it and results in greater profits/results.
Unique Selling Approach
(USA) Marketing Group
615-568-4953
www.uniquesellingapproach.com
Yvonne Mullins
CEO/Director of Marketing
"I subscribe to a patriotism rooted in ideas that in turn gave birth to a country, but it's the ideas that I think of when I'm feeling patriotic. I'm a patriotic American because I revere the ideas that motivated the Founders and compelled them, in many instances, to put their lives, fortunes and sacred honor on the line."
Lawrence W. Reed in 2003 issue of The Freeman
“The True Meaning of Patriotism”
“Yvonne Mullins exemplifies true work ethic along with a combined knowledge in administration and creativity. Her positive attitude, dedication and willingness to learn new facets about the agency industry have made her an added bonus to our team.” David Bohan, President & CEO Bohan.
“Yvonne always gives superior effort, always with a smile, and is willing to do whatever it takes.”
James C. Miles, President & COO Midfirst Financial Srvices, LLC.
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